Polished concrete and coated concrete floors boast many benefits, including their high aesthetic value. While these floors are extremely attractive on their own, logos and other graphics can be reproduced on polished concrete and concrete coatings for an even more impressive look. This is an ideal way to display company logos in offices and warehouses. These strategically placed logos immediately stand out to customers and play a significant role in office branding.
Strong branding improves company recognition, creates trust and supports all other advertising efforts. A cohesive brand is proven to be directly correlated to a company’s success. Therefore, prominently displaying a logo on the floor of your office building, warehouse, restaurant, etc. makes a lasting impression on customers.
Logos in Polished Concrete and Coated Concrete Floors
- Sandblasted logos. No matter how complex or intricate, logos can be sandblasted into mechanically polished concrete floors. This is by far the most popular method of displaying company logos in concrete floors over the past couple of years. The end result is a polished, natural look. For a bolder look, these engraved logos can also be dyed.
- Vinyl logos. Logos can also be applied to concrete coatings. In this method, a vinyl template is designed and cut out. It is applied to the floor following the coating, which is then followed by a clear coat. As opposed to the often-natural look of sandblasted logos, these logos can be as colorful as desired.
Of course, these methods aren’t exclusively used for company logos. Innovative business owners may use these methods to denote certain rooms or point out directions. For residential applications, sports team logos are extremely popular. If you can think it up, we can most likely apply it to any polished concrete or coated concrete floor.
For more information on putting a logo or other graphic in your concrete floors, contact us today.